Fragrance Trend Booklet

To see the whole booklet, I've uploaded it to ISSUU where you can see it as a publication:

issuu.com/jemmaheathfield

Our brief was to plan, design and create a booklet on InDesign depicting four key trends for fragrance in 2016 that we had identified from looking at 2014 and 2015 advertising campaigns etc. The 12 page A5 double sided booklet was to be staple bound and we were only given just over two weeks to create it.

We had to select a theme for each of our trends, and I decided to look into:

Life in photos #15

1. Mocha in Canterbury | 2. Doodles on a misty window travelling in the car | 3. My kind of diet | 4. Had a few inches of my hair and love it! | 5. Went for an Indian for dinner on my last night at home with family friends | 6. Back in Nottingham and at my second RAW Print lecture | 7. How to deal with a Monday | 8. Mum sent me this - a Barnaby selfie?! | 9. Candyfloss cocktail at Baa Bar *inserts sassy emoji*

NYC Shopping

Shopping in New York was like a dream come true. Not only was it snowing, yellow taxis whizzing past us, everything lit up at night - so many brands and products were cheaper than they are here in the UK. I can proudly say that I made a trip to a MAC store or counter every day, and the beauty, cosmetic and fragrance areas (often whole floors) in stores such as Macy's and Lord and Taylor where heavenly. I was in paradise.

So what did I buy?

RAW PRINT - 11/02/15

How to get into Advertising

Today I went to lecture by one of the account planning/strategy creatives at Ogilvy.

He gave a whole range of tips and showed us many different ways into the industry as well as some brilliant examples of advertising.

To start off he shared the simple question, "What is advertising?" then asked if the answer was "Selling you shit you don't need?" (which received many laughs) but then a true answer, "Creative solutions to business problems".

Being creative in a more graphic design way, the advertising industry has always appealed to me and it was really interesting to hear about the industry from personal experience.

We were also shown two adverts which I think are just too good not to share:

PUMA - James Corden interviewing Lewis Hamilton

Expedia - Travel Your Tweet

https://www.youtube.com/watch?v=WnAervKN2J0