Wednesday, 11 February 2015

How to get into Advertising

Today I went to lecture by one of the account planning/strategy creatives at Ogilvy.

He gave a whole range of tips and showed us many different ways into the industry as well as some brilliant examples of advertising.

To start off he shared the simple question, "What is advertising?" then asked if the answer was "Selling you shit you don't need?" (which received many laughs) but then a true answer, "Creative solutions to business problems".

Being creative in a more graphic design way, the advertising industry has always appealed to me and it was really interesting to hear about the industry from personal experience.

We were also shown two adverts which I think are just too good not to share:

PUMA - James Corden interviewing Lewis Hamilton




Expedia - Travel Your Tweet

https://www.youtube.com/watch?v=WnAervKN2J0

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