Graphic Design x FCP ft. Little Box of Fragrances

We collaborated with 2nd year students studying Graphic Design, pitching our brand and packaging ideas for them to create a mock up. We created a booklet of our brand which I spoke about, here. Here are the results from our collaboration:

Little Box of Fragrances Website Home Page

Little Box of Fragrances website home page I designed and created on Photoshop.

Little Box of Fragrances Double Page Spread Advert

Little Box of Fragrances double page spread advert I designed and created on Photoshop.

Little Box of Fragrances Mobile Site

Little Box of Fragrances mobile site I designed and created on Photoshop.

Little Box of Fragrances App

Little Box of Fragrances app I designed and created on Photoshop.

Chanel Chance Eau Vive advert

I recently saw the Chanel Chance Eau Vive video on several occasions whilst flicking from video to video on YouTube. To be honest, I'm not the biggest fan. I do quite like the art direction of the advert, however I don't really feel like it fits with the Chanel Chance brand. Although the classic oversized big bottle appears - as bowling balls, launched down the alleys - I didn't feel it worked as well as the previous campaigns. 

Woah. Garage Magazine.

When I see the icon for an app in a magazine that I am meant to download and hover over the page to bring something to life or access a video, I always ignore it. Always. I just want to read the magazine, I don't want to get all technical and interact with it.

That was until I discovered the eighth edition of Garage magazine. With the use of the Garage app you can bring the cover stars to life - 5 models, Kendall Jenner, Cara Delevingne, Lara Stone, Binx Walton and Joan Smalls. The models are all wearing Beats headphones and were photographed by Phil Poynter, with the art direction of Chaos Fashion and the make up artist was Pat McGrath.

"Small Change, Big Difference" advertising campaign

"What's your favourite advert?" is a question that always makes me stumble. Every time I am asked that question every single advert I have seen, enjoyed or hated escapes from my memory and I'm often left gawking. Of course, some are unforgettable, like the Cadbury's gorilla playing the drums or the beautiful John Lewis Christmas adverts (the Snowmen, the Bear and the Hare and the Penguins). One thing that I find incredibly astounding is the fact that these adverts have made their way into my mind and I can't forget them. Connecting with an advert with an emotion, whether it makes me smile of tear up (the Snowmen got me, they really did) is a pretty incredible thing.

I recently discovered an advertising campaign called, "Small Change, Big Difference" by fashion photographer Calle Stolz teamed with Saatchi and Saatchi for Cordaid, a non-profit organisation.