Fragrance Packaging Design Booklet

Wow. What a morning!

After possibly the most stressful morning ever, I am so happy I could bounce to the moon.

There is truly nothing like holding your (or a group's) publication just after it has been printed for the first time.

As a team we had to create an A4 12 page spiral/wire bound booklet for a briefing session with second year Graphic Design students. The booklet had 4 sections where we had to discuss our concept, consumer, competition and then the bottle and packaging.

As one member of our team was away on a trip, we designed the booklet as a group, whilst each focusing on a particular section.

I'm so proud of our booklet and the briefing session went down like a storm! After working on our concept and brand for so long now, we finally had it down to a T and I felt so passionate and enthusiastic selling our idea to our designers. I can't wait to see what they come up with!

I've uploaded the team booklet to ISSU:

issuu.com/jemmaheathfield

Fragrance Trend Booklet - feedback

In today's seminar we presented our fragrance trend booklets we had created to small groups on the tables we were sat at. It was really interesting to see everyone's creations and the variety in design and themes people had selected.

My booklet was selected as one of the best three on my table which I was really pleased with, as I'd really enjoyed designing it and was proud of the end result.

We have feedback on post-it notes and were all given three positive comments and three comments that suggested improvements.

we like
1. nice frames in good colours that fit the trends
2. good choice of fonts and names for your trends
3. nice choice of images/good quality

improvements
1. more text/info - descriptions
2. experiment with alternative layouts - minimalistic for example
3. try not to use more than 3 different fonts

The whole booklet has been uploaded it to ISSUU:

issuu.com/jemmaheathfield

Unnecessary brand ambassadors

Brands and their use of celebrity ambassadors can be a hit or miss. Whilst some work superbly and really communicate the ethos of the brand, others simply flunk. Sometimes that specific celebrity doesn't really fit in and other times one simply isn't needed. That's how I feel about Balenciaga's choice with Kristen Stewart as the face of the FloraBotanica fragrance.

I'm not the biggest fan of the Twilight star, and I can remember being quite surprised when I first saw this advertising campaign. I feel that a celebrity was not needed for this campaign and the use of an unknown model would have worked much better.

The actress, known for her often expressionless face does not bring anything to the brand or fragrance advert in my opinion, and I don't see the connection between her and the brand at all.

Fragrance Trend Booklet

To see the whole booklet, I've uploaded it to ISSUU where you can see it as a publication:

issuu.com/jemmaheathfield

Our brief was to plan, design and create a booklet on InDesign depicting four key trends for fragrance in 2016 that we had identified from looking at 2014 and 2015 advertising campaigns etc. The 12 page A5 double sided booklet was to be staple bound and we were only given just over two weeks to create it.

We had to select a theme for each of our trends, and I decided to look into:

Life in photos #15

1. Mocha in Canterbury | 2. Doodles on a misty window travelling in the car | 3. My kind of diet | 4. Had a few inches of my hair and love it! | 5. Went for an Indian for dinner on my last night at home with family friends | 6. Back in Nottingham and at my second RAW Print lecture | 7. How to deal with a Monday | 8. Mum sent me this - a Barnaby selfie?! | 9. Candyfloss cocktail at Baa Bar *inserts sassy emoji*