Decoding fragrance adverts

Fragrance adverts are found in dozens of magazines, you just have to flick through Vogue or ELLE and you're bombarded with them, and often whizzed past as you search for an article. However it wasn't until today's seminar that I really focused on the adverts, placing them into categories and discussing the messages they hold.

Hegarty on Creativity: There Are No Rules

The book is full of advice, and by no means rules, of how to tackle the ever growing and competitive creative industry. I've always wanted to pursue a creative career so I was instantly intrigued to read what advice was given by such a well known and respected advertising creatives.

MOOD BOARD: The Renaissance

As part of our reading week task we were told to create a mood board depicting an era or decade. I decided to create my mood board on the Renaissance, the period between the 14th and 17th century.

Life in photos #14

After my deadline at the end of January I had a two week reading week, and in the second week I travelled back down to Kent to spend some time with my family. It was great to sleep in my own bed again and not have to cook myself dinner! I still can't believe how much I ate when I was at home - but I regret nothing. It was so good!

BBC Perfume Documentary

To help prepare us and give an insight into the industry we will be studying in the next module, we were told to watch a BBC documentary on perfume in our reading week. Despite owning many different fragrances and seeing dozens of adverts in magazines and on the television, I didn't know an awful lot about the fragrance industry. With the next module in sight and after learning about the creation of a scent in New York at FIT, I was looking forward to seeing the industry behind the scenes.